One of the best and least intrusive methods of heating a property is by using underfloor heating. New Zealand’s leading supplier of radiant underfloor heating, Warmup (www.warmup.co.nz) are at the forefront of producing environmentally friendly heating methods, as highlighted by the recent introduction of their Future Proof Building Partnership along with Warmup’s pending BRANZ Appraisal.

Warmup’s underfloor heating systems reflect the heat upwards and are designed to heat the property not the earth, also allowing individual ‘zoning’ whereby room temperature can be individually adjusted to suit individuals needs, allowing one to focus the energy exactly where it is needed.

Warmup’s radiant heat technology has recently been featured on CNN’s top rated show ‘Open House’ where they discussed the virtues of radiant heat and the fact that its global popularity is booming due to the energy efficiency and ability to incorporate the systems without detrimentally effecting the aesthetics of a property.

AMORIM REVESTIMENTOS, the world leader producer of cork and wood on cork floorings, with over 140 years of experience in selected cork materials, has established a partnership with WARMUP®, the world’s fastest growing under floor heating company. After completing extensive and conclusive tests, conducted by both Amorim in Portugal and Warmup in their unique German Controlled Test Facility, AMORIM REVESTIMENTOS is delighted to announce WARMUP®plc as our chosen under floor heating partner worldwide.

The liaison will empower both companies to break into new business grounds through optimizing the complementary nature of their products and profiles. AMORIM REVESTIMENTOS and WARMUP® have developed a heater specifically designed to be easily installed under floors like Wicanders® Corkcomfort, Woodcomfort, Vinylcomfort and Linocomfort.

These Warmup heaters will be able to safely heat Wicanders® floors up to 27 Celsius degrees. Used in conjunction with Warmup’s smart thermostats these heaters will ensure an efficient, economic and consistent heat performance. Recognizing the potential and added value of this worldwide basis agreement, both companies have also established a mutual and ongoing exchange of developmental information in order to further enhance the quality and performance of their offerings, including continuous product testing the Warmup Test Facility.

You can see Bigdaddy in action here: http://216.239.51.104/ and you can check to see how it affects you by running a search at this address (e.g. http://216.239.51.104/search?hl=en&lr=&q=electric+underfloor+heating&btnG=Search) and comparing it with a search at your local Google.

You can find more information about Bigdaddy on Matt Cutts blog here: http://www.mattcutts.com/blog/bigdaddy-progress-update/

Anyway I ran a search for radiant heating and then clicked on “more sponsored links” (http://www.google.com/sponsoredlinks?q=radiant+heating&hl=en&lr=&sa=N&tab=wa) to find a list of 10 adverts. The strange thing I then noticed that each time I clicked on “next” (to see the next page of adverts) Google increased the list of adverts by another full page of 10.

I only got to 7 pages deep but thought it was interesting that there were so many advertisers in this field.

A search for electric radiant heating on Google now produces the following results:

Google is doing its best to offer relevant products for “electric radiant heating” – not good though!

The product results come from Googles own site froogle.com. None of the first 6 results for this search are from natural search – the first two are sponsored and the next 4 are from Froogle!